VIVRE Couture at New York Fashion Week

Dec 31

NYFW

A launch we never imagined in a city we have always loved.

VIVRE Couture at New York Fashion Week 2017: The Moment That Changed Everything

September 2017 marked a defining chapter in the story of VIVRE Couture — one that continues to shape the brand nearly a decade later.

Our New York Fashion Week debut was more than a runway show. It was the official launch of the Palm Beach Collection, a bold expression of resort glamour, color, and confidence. That evening in New York City, VIVRE Couture stepped onto the national stage, and everything changed.

The response was immediate and unforgettable. Buyers, stylists, editors, and fashion lovers connected instantly with the collection’s spirit — playful yet refined, expressive yet wearable. We sold out of every purse and bow tie from the Palm Beach Collection, turning a single show into a powerful catalyst for growth.

In the weeks that followed, momentum accelerated quickly. Product orders flowed in, custom requests followed, and new opportunities emerged across the country. What began as an artistic vision evolved into a thriving couture brand grounded in craftsmanship and intention. We made a deliberate choice to keep production in the United States, partnering with domestic manufacturers to preserve quality, authenticity, and integrity in every piece.

Now, reflecting from 2026, it’s clear that New York Fashion Week 2017 wasn’t simply a debut — it was the foundation of VIVRE Couture’s journey.

Since that pivotal moment, VIVRE Couture has produced dozens of pop-up events across the East Coast, bringing the brand into luxury retail spaces, private showings, lifestyle events, and curated experiences. We have designed custom dresses and accessories for clients nationwide, each piece created with the same artistry and attention to detail that defined our earliest collections.

As designers and artists, we’ve grown. As a brand, we’ve expanded. Yet the heart of VIVRE Couture remains unchanged — bold design, expressive individuality, and timeless craftsmanship.

That September in New York reminded us why we create: to tell stories through fashion, to design pieces that evoke emotion, and to build experiences that live far beyond the runway.

If you missed the original show, you can watch it below and revisit the moment that started it all.

Stay connected. Become a VIVRE Insider for updates on new collections, pop-ups, events, and exclusive releases. The journey continues — and the best chapters are still ahead.